PASSIONATE MARKETER.
Driven to Succeed.
I'm Madelyn, and I have over ten years of experience in consulting, specializing in supporting brands and properties in the sports and entertainment verticals.
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Throughout my career, I have collaborated with several Fortune 500 companies and have advised companies including: American Family Insurance, Johnson Controls, The General Insurance, Lands' End, Bold Penguin and Circuit of the Americas.
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Currently, I assist brands in the ideation, design, negotiation and implementation of innovative marketing platforms as the Senior Director at IdeaQuest, a boutique marketing agency. My areas of expertise include:
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Strategic Consulting
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Partnership Negotiations
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Data Analysis and Sponsorship ROI
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Experiential Marketing
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Business Development and Premium Hospitality
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Prior to IdeaQuest, I worked with Octagon, the Southern Ohio Copperheads, Ohio Athletics Department, the Reading Fightin' Phils and Akron IMG serving in different sales and marketing positions.
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I received my B.S. from the University of Akron, where I graduated Summa Cum Laude and was part of the Women's Swimming and Diving Team. In addition, I received my MBA and MSA from Ohio University's globally recognized Sports Administration program.
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Born and raised in Reading, PA, I now live in North Jersey with my husband, Jake, and our two daughters. You can learn a little bit more about me in Beyond The Work.