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Lands' End challenged IdeaQuest to find a brand ambassador for the "Big and Tall" line.
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As an integral team member, I helped to strategically identify talent that would align with Lands' End's brand objectives. I developed a brand filter, created strategies around each opportunity and presented options to Lands' End's team.
Ultimately, Lands' End decided to move forward with Blake Shelton, and IdeaQuest negotiated the opportunity on the behalf of Lands' End. We were involved in the integrated campaign, and below highlights the Blake Shelton x Lands' End campaign.
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