American Family Insurance was looking for an endemic platform to showcase its products and services. IdeaQuest helped them reach their targeted consumers by creating the Dream Home platform, where their brand would be showcased in multiple markets and ran for seven years. At its peak, American Family Insurance sponsored over ten Home and Garden Shows. IdeaQuest was responsible for the ideation, negotiation and design of this platform and below highlights a few of the activations that I was responsible for. ​
01 - Collab with Kathy Ireland
Creating Dream Homes For Others
As part of the Dream Home platform, American Family Insurance turned to their Brand Ambassador, Kathy Ireland - former swimsuit model turned entrepreneur with kathy ireland Worldwide - to help engage the right audience. I helped to create a successful lead generation platform where consumers could enter to win their chance at a room makeover designed by Kathy Ireland. The video showcases the winner and their reimagined space.
02 - Product Integration
AmFam Teams Up with The Ring
At each home show, American Family Insurance displayed a modular home where consumers could explore and learn tips about protecting a home. I worked with American Family's product team to carefully curate an experience in which their products and services could be thoughtfully integrated. In 2015, AmFam invested into The Ring and offered the product at a discount to its customers. As part of the home experience, the front door included The Ring and was featured throughout each show. In addition, I was responsible for managing each show's logistics from shipping to training brand ambassadors to reporting metrics.
