IdeaQuest was hired by Circuit of The Americas to develop and execute a holistic commercial sponsorship sales plan tied to the redevelopment of their campus. The strategic plan included programming around Formula 1 US Grand Prix. I was challenged by COTA's Chief Revenue Officer to create and manage an experiential hospitality program given my past experience with other B2B sales experiences.
01 - The Money Can't Buy Experience
VIP Programming at Circuit Of The Americas
Acting on behalf of COTA, I created a four-day program and was responsible for the entire experience including experiential design and programming, logistics, third party vendors and staffing. Working alongside COTA, I identified potential sponsors and used the VIP experience as a means to showcase these prospective partners how a sponsorship with COTA could help grow their businesses. Scroll through the photos on the left to see the VIP experience from a private lounge for networking inside COTA Club at Turn 12 to dedicated, high-impact wayfinding to interactive swag station.