The Players Championship reached out to IdeaQuest to see if we could help one of their sponsors, Morgan Stanley, with an activation in New York City to help extend and augment what they were planning to do onsite for the TPC at Sawgrass. Morgan Stanley wanted to set up a photo booth at their headquarters, which is located near Times Square, and broadcast the PGA tournament on their building facade LED screens. The Players Championship was not familiar with Manhattan permit requirements and asked IdeaQuest to manage the entire activation from start to finish. GIven my experience with other experiential activations, I was asked to lead point for IdeaQuest. I was able to secure the permits within a tight time-frame and help Morgan Stanley bring their activation to life.
01 - NYC TAKEOVER
#IslandTime with Morgan Stanley
From navigating the complexity of NYC's permit requirements to procuring all materials needed for the experience to hiring and training the brand ambassadors to reporting all final metrics, I was responsible for the entire NYC takeover experience from start to finish. Scroll through the photos on the left to see some of the Morgan Stanley activation brought to life!